
Lee Middleton
Managing Director
Lee took over Equine America from Phil and Julie Middleton and has been instrumental in maintaining the trusted image of the Equine America brand whilst moving it into the 21st century!
NUTRITION & VETERINARY TEAM

Deborah Leabeater MSc.Eq.S. CBiol. R.Nutr.
Equine Nutritionist
Deborah is instrumental in the formulation of Equine America products and is heavily involved in their design and development. She has a Master's degree in Equine Science, is a Chartered Biologist and member of the Nutrition Society.

Dr Kathryn Tuckett BVetMed Cert AVP (EP) MRCVS
Technical Advisor
Kathryn, our in-house vet graduated from Royal Veterinary College in 2009 and has a certificate in Advanced Veterinary Practice specialising in Equine Practice. She has two young boys a Shetland and loves donkeys!

Dr Judi Maxwell MRCVS BVSc BSc (Hons)
International Technical Advisor
Judi, from Northern Ireland, has a lifelong passion for horses, including riding and veterinary work. She focuses on optimizing performance horse nutrition and using it to support positive clinical outcomes. Judi spends much of her time in the UAE and travels globally to support equine
athletes.
OPERATIONS

Paul Pearce
Operations Development Manager

Nicholas Townsend
Operations Manager
Nick joined Equine America in 2020 and has over seven years experience working with e-commerce stores and running digital campaigns. He is easily distracted by all the dogs in the office and loves winter walks with his favourite dog, Schnapps.

Rudi Bird
International Warehouse Manager
Rudi joined our team at the end of 2021 and not only does she make sure our UK orders go out smoothly, she helps to run our European HQ at Helmond making sure everything works smoothly out there too!
ADMINISTRATION TEAM

Elaine Leslie
Office Administrator
Elaine works on the admin side, processing order's and dealing with the everyday questions. She has worked at Equine America since the beginning. Outside of work, Elaine is keen on all equestrian disciplines but takes part in Carriage Driving events and enjoys travelling.

Lily Middleton
Sales and Office Administrator
Lily joined the team in 2022 and plays a vital role between our UK and EU offices. She travels to our warehouse in Helmond frequently to oversee operations in the EU.

Emma Muir
Sales and Office Administrator
Emma has over 20 years of experience training and working with horses, including a notable role with the Royal Family in state and ceremonial duties. Originally from New Zealand, she moved to England 12 years ago and hasn't looked back, though she sometimes wonders why she left sunny beaches for rainy mornings.
SALES TEAM

Steve Hinchey
Sales
Steve is our singing salesman and is always happy to speak with new customers. In his free time, he enjoys playing football and trying to improve his golf handicap. He is also the proud winner of the Three Chili Challenge and resident Bacon Chef!

Perry Colgate
Sales
Perry has been a professional show jumping rider and trainer for more than thirty years. In that time, he has won hundreds of national and international classes. You will find him at shows up and down the country.

Pieter van Kemenade
European Sales
Pieter started working at Equine America in 2021 and has more than 15 years' experience as a show jumping rider. Besides riding, he loves to spend time at restaurants and take part in indoor football competitions.

Lucy Pheasant
Sales and Marketing assistant
Lucy's unique background brings fresh perspective to the business area after 2 decades working in professional show jumping stables. She's now focusing her career on supporting Marketing and Sales.

Esme Crowfoot
Logistics and Sales Manager
Esme began her Equine America career in the warehouse before moving into the office and is now instrumental in navigating us through an ever changing world. Esme uses her job to fund a mild shopping addiction!

Dominic Hyde
Sales Manager
Dominic has joined us with over 20 years of experience in sales. Outside of work he likes playing golf, walking the dog and spending time with his wife and 2 young children.
MARKETING TEAM

Victoria Adams
International Marketing Manager
Victoria first joined the company in 2019. One of the least horsey members of the team, she brings with her many years marketing experience and is also heavily involved in the operational side of the business, especially in Europe and other growing markets.

Rebecca Hole
Designer
A recent photography graduate, Becky is our go to for all things creative! Watch out for her designs on everything from our packaging to social posts! She is often armed with her camera so make sure to be photo-ready!

Ashleigh Rutherford
Digital Marketing Executive
A new addition to the team, Ashleigh has a wealth of experience working with animals and marketing for pet based industries in the past. She loves nothing more than her three dogs and being around horses!
WAREHOUSE TEAM

Anna Stephenson
Warehouse
Anna has grown up riding horses, and is now a key part of the team making sure all operations run smoothly on a daily basis from our UK HQ.

Rob Ellis
Warehouse
Rob is an experienced hand at running operations in the UK warehouse. When Rob is not working, you can definitely find him by a lake fishing!

Jarad Sopp
Warehouse
Jarad has grown up around horses. He has ridden and groomed for his Mum and sister for National and International competitions. He is enjoying learning about Equine America products and working with such a supportive and friendly team.
ACCOUNTING TEAM

Cheryl Earing
Book Keeper
Cheryl started here in 2023 and oversees purchases, expenses, invoices and payments. She has 2 cats, a love for riding horses in her free time when she is not hiking or travelling.

Beccy Middleton
Accounts
Beccy joined Equine America at the same time as Lee and has always been heavily involved in the horse world. When she is not in the office she will be out riding and can often be found up and down the country competing.